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By Eden Faithfull
November 10, 2016

J'Aton Couture Has Released a Dramatic New Line of 'Couture Activewear'

The Princess and the P.T.
By Eden Faithfull
November 10, 2016

For those of you who want to transform your morning walk into a catwalk, the lovechild of activewear brand Jaggad and high fashion mogul J'Aton Couture has just the outfit for you with their new collaboration. Launching November 10, the team-up's new activewear line is touted as 'haute couture meets high-performance wearability', and features an undeniably striking line of leggings, crop tops and muscle tanks.

Described as a "capsule collection of activewear for the everyday consumer", with prices ranging from $79.95 for rose gold running shorts to $159.95 for the Baroque Contour 7/8 leggings, the line certainly isn't for the shallow-pocketed.

For the Melbourne couture house with only 100–150 dresses being produced each year for high profile women around the world including Nicole Kidman, Poppy Delevingne, Ellie Goulding and Margot Robbie, J'Aton claims the collaboration is an opportunity to reach a wider audience. Whether or not this audience will necessarily be able to splurge for a $160 'panelled–bodice' running jacket is another question, but there would certainly be few who would turn down the opportunity to look this flashy in the weights section.

J'Aton have also been the recipients of many prestigious awards, including the 2009 Prix de Marie Claire Awards for Best Eveningwear Designers. It remains to be seen if this line could score the 2016 'Best Leggings to Squat In' Award.

The capsule collection is available online and in-store at Jaggad stores and extended local retailer boutiques from November 10, 2016.

Published on November 10, 2016 by Eden Faithfull

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