Wear Your Love for Hector's Deli, as the Cult Sandwich Spot Teams Up with UNIQLO for a Fresh-Pressed Merch Collab
Rep your love of sangas on the streets, as this cult-followed deli teams up with a global fashion giant on new merch.
Hector's Deli has taken the humble sandwich to greater heights, helping to kick-start a new era for Melbourne's sangie scene. Sure, it's not exactly reinventing the wheel, but the fact that you're getting a damn good sandwich each and every time keeps people flocking to its six stores across town.
However, there's more to Hector's than just toasties, fresh sandwiches and doughnuts. The crew behind the American-inspired deli is also a fashionable bunch, with regular merch drops and collabs with admired brands like menswear label Porter James, an increasingly common part of the sandwichmaker's lasting success.
Now, Hector's is ready to reveal its latest finger-licking collab. This time teaming up with global fashion retailer UNIQLO, the deli's fans can now deck themselves out in a series of wearable love letters to Melbourne. Just like the satisfying flavours whipped up by the kitchen crew, this collab nails the basics.
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That means two t-shirts and a pair of tote bag designs, all featuring Hector's classic red-and-white branding, so you can rep your love of a good sandwich (and doughnuts) as you wander the streets.
Available at UNIQLO Emporium, which recently reopened after a major transformation, the collaboration is part of UNIQLO's first Australian UTme! Collection. This service invites customers to design fully personalised t-shirts and tote bags in-store, tailoring photos, images and text to express their individual style and culture.
Besides Hector's Deli, UNIQLO has also partnered with other local artists and creators, with Brunswick-based artist, designer and author Beci Orpin and multidisciplinary artist Docg also creating exclusive designs for the Melbourne-inspired collection.
The Hector's Deli x UNIQLO UTme! Collection is available at UNIQLO Emporium for a limited time. Head to the website for more information.
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