The future of advertising is here. You see a billboard for beer. You walk up to it. You pull a lever. Voila — you now have a freshly poured brew in your hand.
While you won't find this boozy marketing magic on every street corner any time soon, you will find it at Federation Square between 2–8pm on Saturday, February 2 and Sunday, February 3. It comes courtesy of Furphys, who've set up a 20-foot sign in the middle of the public space. And yes, it comes with a novelty-sized tap handle, which triggers the billboard to pour a glass of Furphy Refreshing Ale.
Once you've grabbed a drink, you can also hang out in a designated area to enjoy your brew — and marvel about the wonders of technology, obviously. Given that Melbourne is in for some toasty temperatures this weekend, hitting 35 and 39 degrees respectively, a free cold one in the middle of the CBD is sounding extra refreshing