ICON — Field Theory

Overview

Have you always dreamed of having your name in lights, your face on a billboard, people screaming out your name? Usually you'd have to become mega famous to get anywhere near that level of fanfare — but at this year's Melbourne Fringe, you could get your 15 minutes of fame for very little work.

This September, an ordinary Melburnian will become they city's latest celebrity in this bold and ambitious new real-world performance work from art collective Field Theory. The person — picked at random from a lottery — will have their face on the digital facade at Federation Square every day during the festival, taking the public into the lives of the mysterious individual. The piece is designed to build an icon from the ground up.

ICON will come to a head on the final day of the festival, with a special finale event where you'll be able to do everything from eat the icon's favourite food to dance to their favourite music.

If you can deal with that level of attention, you can put your name into the lottery until September 12.