Event Melbourne

Innocent Bystander's Born Different Party

Get to know this acclaimed winery's cellar door on wheels, shown off for the first time through a warehouse party stacked with unexpected encounters.
Hudson Brown
October 31, 2025

Overview

The wine world takes itself pretty seriously at the best of times. But one award-winning vineyard dialling down the pretence for something more nonchalant is Innocent Bystander. Born in the Yarra Valley in 2004, the brand hasn't been afraid to go against the grain. And now it's leaning into what makes it different with the launch of a new Mobile Cellar Door — a custom-built Airstream ready to take its vino wares on the road.

Before this chrome-covered wonder travels to distant lands, the winery is celebrating its debut with a suitably care-free bash: The Innocent Bystander Born Different Party. Taking over a Flinders Street warehouse on Saturday, November 15, this event goes far beyond your average tasting flight and note cards. Part cellar door, part creative chaos, expect top-notch food and drinks alongside unexpected experiences.

Fueling this evening, Collingwood's Slowpoke Lounge & Lookout is on food duties, serving up its contentious honey-drizzled cheeseburger soaked in red wine. How's that for different? Then, Innocent Bystander is pouring its range of wines, from old favourites like pinot gris and pinot noir to fresh takes such as Easy As Shiraz and Watermelon Spritz, made into a refreshing cocktail slushie on the night.

Yet the rest of the evening gets even more creative. Think tattoo artists, on-site barbers, tarot card reading, roaming drag artists, and DJs soundtracking the party with groove-driven soul, funk and house tunes. With tickets available for $25, each includes two glasses of wine and a Slowpoke cheeseburger. "At the end of the day, we're all about making seriously good wines that are best paired with great people," says Brand Manager, Georgia McNeil.

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