Supermelbourne

Overview

We all know Melbourne loves a pop-up, especially one in a laneway. So, what better way to mark the City of Melbourne's latest campaign to celebrate the CBD's unique culture, than a limited-time-only pop-up program packed full of art, music, food, cocktails and coffee?

Enter, Supermelbourne — a vibrant activation descending on Howey Place from Saturday, October 22–Wednesday, October 26, here to help kick off new CBD-focused campaign Only in the City. Three of the strip's shopfronts will be reimagined for five days of creatively-charged fun, complete with spot giveaways, plus prizes for the best-dressed guests.

On the agenda, you'll catch a lineup of 10 local DJs spinning tunes across opening weekend, as well as a multi-sensory underground art and light installation courtesy of renowned creatives Drez, Kit Webster and George Rose.

The city's culinary scene will be spotlighted with two special collaborations — one pairing Chancery Lane's famed macaron with caffeinated treats by The Alley Edition, and the other celebrating Serai's Filipino bites alongside an exclusive cocktail by acclaimed bar Byrdi.

After a memento? Check out the signature Supermelbourne apparel collection dreamed up by illustrator Oslo Davis and homewares store KIP&Co.

Supermelbourne is free to explore, though some events have limited capacity.