Event South Yarra

West Elm and Etsy Pop-Up

Get all the craft and cool stuff with no postage fee or waiting period.
Annie Murney
June 16, 2014

Overview

West Elm are teaming up with Etsy this weekend to bring you an afternoon of crafty goodness from your favourite online designers. From 1pm to 6pm on June 21, you'll be able to track down and purchase unique items made by local artisans. Better yet, there's no need for postage fees or waiting periods.

Etsy has curated a stellar line-up of 16 sellers, offering everything from nifty jewellery and funky stationary through to re-purposed timber homewares and hand-poured soy candles. There will be a broad range of handmade products oozing with style and personality. Plus, you'll get to chat to your local innovators over treats and tunes.

In recent years, the Brooklyn-based retailer and the online marketplace have turned from competitors into unlikely collaborators, citing the common goal of injecting a bit of integrity and authenticity into the crafts and homewares market. On the whole, it's pretty cool that this mega-brand is giving shelf space to indie crafters. But don't forget, this pop-up is on for one day only! You snooze, ya lose.

Photo credit: Kimberly Chau Lee.

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