Melbourne to Drive Hazelnuts to the Brink of Extinction With Glorious Nutella Pop-Up

Because one nationwide Nutella shortage a year just isn't enough.
Tom Clift
September 03, 2015

It is a truth universally acknowledged that Melburnians love Nutella. Like, love Nutella. In fact we love it so much that we may have accidentally caused a nation-wide shortage earlier in the month. Oops. Sorry everyone in the rest of the country. That one was on us.

Now you might have hoped that we'd have learnt something from that experience — that perhaps Melbourne should be enjoying Nutella in moderation, to ensure that we're never confronted with such a scarcity again. But that just wouldn't be our style. Instead, we're doubling down, with a full blown Nutella pop-up. We're talking s'mores, truffles and tarts by the hundreds. Because if anyone is going to wipe those heavenly nuts off the face of the earth, then you better believe it is going to be us.

Organised by City Lane, the pop-up pops up at The Alehouse Project in Brunswick East on Saturday, September 12. The service window opens at 9am sharp, at which point you'll be able to grab yourself a $10 'bento box' containing a Nutella and peanut butter s'more, a Nutella and salted caramel chocolate truffle, and a Nutella and maple syrup tart with smoked hickory Italian meringue. If 9am sounds too early to be scoffing all that sugar then move to Adelaide, you traitor. Besides, they've only made 500 boxes — and we have a sneaking suspicion they're not going to last. Hell, we're planning on grabbing at least a dozen boxes for ourselves.

The pop-up will also be serving Japanese style V60 pour over coffee at $3 a cup. Their set-up is cash only, so make sure you bring the Benjamins. You'll also be able to grab a glass of beer or wine once The Alehouse opens at midday — although again, that's only if you're willing to run the risk of missing out on the sweet stuff. Your call.

The Nutella pop-up will open at The Alehouse Project, Brunswick East at 9am on Saturday, September 12.

Image: Dollar Photo Club.

Published on September 03, 2015 by Tom Clift
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