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Luxury Chinese Liquor Brand Moutai Has Just Opened Its First Melbourne Store

Try before you buy at the flagship Melbourne store — the most popular Moutai Flying Fairy bottle will set you back $518.
By Andrew Zuccala
August 10, 2023
By Andrew Zuccala
August 10, 2023

Most Aussies have never heard of Moutai. Even fewer have tasted it. But, this luxury spirit is one of the most prestigious tipples in China — coveted by the rich, famous and powerful. Now, the beverage has landed in Melbourne, with the recent opening of Moutai's store and tasting bar on Exhibition Street — right at the top end of China Town.

Those in the know have already lined up to buy this prestigious brand of baijiu (a spirit made from sorghum grains), but the team is keen to teach more Melburnians about the drink.

The circular bar with bottles of Moutai at the new Melbourne Moutai store

That's where the tasting bar comes in. Either rock up and order a tasting flight or cocktail made with Moutai at the circular bar in the centre of the store, or book ahead to experience one of the masterclasses for $98 per person. You'll learn a bit more about what lies within this white and red ceramic bottle and sample some paired canapes. Moutai has strong savoury notes, so goes well with all kinds of food.

The team will also take guests through the pouring ritual which includes a whopping 78 steps. Thankfully, you'll be sipping cocktails while you wait. This spirit has 2,000 year-long history and the most popular Moutai Flying Fairy bottle will set you back $518. If you haven't had Moutai or any kind of baijiu before, you're definitely going to want to try before you buy.

The exterior of the Melbourne Moutai store - on the corner of Exhibition Street and Little Bourke (China Town)

You can visit Melbourne Moutai Boutique at 193-195 Exhibition Street from 11am to 8pm everyday of the week and can book a masterclass experience by calling (03) 9650 1168.

Published on August 10, 2023 by Andrew Zuccala
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