Overview
In mid-2024, a new player stepped up to bat in the Australian hospitality scene — and in Melbourne. Introducing The StandardX, already one of the city's top hotels.
The StandardX is the latest brainchild of Standard International, known for its lifestyle hotels in cosmopolitan hotspots like New York, Miami and London.
But The StandardX is a new direction for the brand. The Fitzroy concept acts as "a rebellious younger sibling" of The Standard Hotels across the globe, distilling The Standard experience to its "x factor", and going for a more minimalist and cool approach. It seems that Fitzroy is the perfect location for the new concept.
Melbourne's own Hecker Guthrie has infused the hotel's 125 rooms and public spaces with a contemporary yet unpretentious aesthetic. Macrame-clad pillars, a fireplace in the lobby and a warm colour palette also give the entire property a cosy charm.
As for the food, don't expect the standard hotel restaurant. Led by Executive Chef Justin Dingle-Garciyya, the rooftop dining is open to the public and offers an array of Medellin-inspired dishes, including tacos and ceviche.
The rooftop bar is the perfect spot to enjoy a cocktail after dinner, or before a night out, or at 10am — it's a hotel, after all. With panoramic city views and the privacy that comes with exclusivity, it's a pretty nice spot to have a sip and take in the majesty of the Melbourne skyline for locals and tourists alike.
Dingle-Garciyya is also heading up the all-day restaurant BANG, which sees a medley of classic Thai street food dishes receive contemporary twists. Anyone can dine here, from lunch through to dinner. The same can be said for The Box — a retail concept offering on-the-go snacks and drinks.
With room rates hovering between $250–350, The StandardX is positioning itself as a premium choice for travellers and Melburnians looking for a unique hotel experience that blends luxury with Fitzroy's artistic and cultural heritage.
Nick Cave, Ollie Olsen, Stuart Grant and Rowland S. Howard are even among the hotel's inspirations.
