The opportunity to get your hands on a Neil Perry hamburger in the CBD just increased twofold. Following on from the opening of his first Melbourne budget burger venture in St Collins Lane in May last year — and the Chadstone outpost that has sprung up since — the Rockpool chef has fired up the grill on a third Burger Project location in Melbourne Central.
The first Burger Project, which opened in Sydney three years ago, began its life primarily as a means of bringing the next best thing to Perry's much drooled-over $24 Rockpool beef burger to the masses — without the prohibitive price tag. If you're not yet acquainted with the menu, expect 14 variations on the humble hamburger, including the chilli cheese, Magic Mushroom and the katsu fried chicken, the names of which are all fairly self-explanatory.
The new location is one of their biggest yet, with room for around 100 diners across two levels. It's located on the ground floor of Melbourne Central, and has been designed by the architect responsible for other Burger Project stores, Grant Cheyne.
Since opening in Sydney back in 2014, the celebrity chef's high-end fast food joint Burger Project has expanded rapidly, particularly after Perry's Rockpool Group was acquired by the Urban Purveyor Group last year. The Melbourne Central store will be their third in Melbourne and their tenth Australia-wide, having recently opened one in Brisbane and Parramatta.