Nutella Is Opening Its Own Chocolate and Hazelnut-Themed Pop-Up Hotel

If you like chocolate and hazelnuts, odds are that you like Nutella. Actually, it's incredibly likely that you love it, are obsessed with it, and have eaten it slathered on bread, oozing out of doughnuts and combined with every other food you can think of. The popular spread brings out that kind of obsession in people, so it's hardly surprising that the brand is creating a whole place dedicated to the chocolate and hazelnut-flavoured concoction — albeit just for one weekend.

Between January 10–12, 2020, Hotella Nutella will be a real place that'll actually exist, rather than somewhere that Nutella fans have just dreamed about since they can remember. It's coming to Calistoga in Napa Valley in California, and it'll make sure that visitors know exactly what it's about. Think "larger-than-life jars of Nutella and breakfast decor, and hazelnut and cocoa spread-inspired hotel items", according to the company's press release.

Also on the agenda: two Nutella-filled meals, with one all about breakfast for dinner and the other focusing on brunch. No prizes for guessing what the star ingredient will be in all dishes whipped up, of course. There'll also be a pancake art session, which'll no doubt test just how creative people can be when it comes to drizzling Nutella over the sweet favourite. Yep, everyone's had plenty of practice at that.

Alas, don't go getting too excited. These kinds of branded pop-ups always come with caveats, as Taco Bell's hotel did earlier in the year. At Hotella Nutella, only three Nutella lovers and their guests will be able to stay, they'll have to win a competition in order to do so, and entries are only open to US citizens.

Given the cult-like following that the brand has inspired around the world, it's worth crossing your Nutella-loving fingers that it decides to do something similar for fans elsewhere.

For more information about Hotella Nutella, visit the competition website.

Images: Nutella USA.