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Melbourne Bitter Has Unveiled Another New Line of Merch for Your Summer Wardrobe

Tees, shirts and hats, all inspired by Melbourne Bitter's history.
By Libby Curran and Sarah Ward
November 22, 2020
By Libby Curran and Sarah Ward
November 22, 2020

Thought there was room in this town for just one retro-inspired line of Melbourne beer merch? Well, think again. VB has been dropping different collections and items over the past couple of years years, including Christmas sweaters and swimwear — and, after first releasing some sweet new merchandise of its own back in 2018, too, Melbourne Bitter has just announced its latest range.

Once again, it's a collaboration with fuss-free menswear label Mr Simple. And once again, it's taking its cues from history. This time around, the collection draws upon Melbourne Bitter's archive, with four different graphics on offer.

Melbourne Bitter's reputation as a hipster sip of choice should give you some idea of the vibe of this latest collection — think, vintage-style tees showcasing old-school logos, plus long-sleeved shirts, bucket hats and caps. Basically, now that Melbourne's pubs and bars have reopened, it's the perfect wardrobe choice.

Unlike the largely unisex offerings of VB's range, this one's marketed more towards men — as Melbourne Bitter's first collab with Mr Simple was as well. Still, we think it can rocked by all beer lovers.

For more information about the Melbourne Bitter x Mr Simple Pt II clothing line, head to Mr Simple's website.

Published on November 22, 2020 by Libby Curran
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