Tash Sultana Is the Debut Artist of HoMie 'Store Sessions', Fighting Youth Homelessness in Melbourne
These intimate gigs are hosted by a streetwear brand on a mission to combat social issues.
Australia's local equivalent of NPR's Tiny Desk concerts has arrived. Store Sessions, hosted and released by Melbourne streetwear brand HoMie, are a new series of recorded gigs starring artists performing inside HoMie's flagship store in Fitzroy. The first-ever store session has already been released, and stars Australia's own Tash Sultana.
It marks a return to Australian performances for the multi-instrumentalist, who is the first act in a series that is planned to run indefinitely, as part of HoMie's ongoing mission to support youth in Melbourne and combat issues in housing and employment for young people.
It's a cause that comes with a calling. Sultana said: "I've been following HoMie's journey for a while now and I really love what they stand for, so getting to be involved from a music standpoint makes perfect sense. These store sessions are a really cool concept and I'm happy to be a part of it."
That sentiment also runs true for the next artists to follow in the series. Soon to be released, in three-week intervals, will be recorded gigs from Bad//Dreems and local band Big Words. Alex Cameron of Bad//Dreems shared: "We've been admirers of the work HoMie have been doing for some time and are super excited to come in and play!" It's a bold initiative for HoMie, with its store presented as part performance venue, part streetwear store and part creative launchpad — all for an excellent cause.
Melissa Cowan
HoMie Co-Founder Marcus Crook has plans for Store Sessions to become a staple series, with the store hosting everything from one-off shows to headline artists touring in Australia.
Explaining the vision for the initiative, he said, "Store Sessions is about creating a space where artists from emerging talent to global names can get creative and connect with people in a different way. It's live, it's stripped back, and it's all tied back to our mission at HoMie. Every session supports the work we do at HoMie and brings our community closer through music."
You can watch Tash Sultana perform their Store Sessions gig on YouTube now. Follow the HoMie Streetwear channels to catch the next gig when it releases.
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