Air France's New 'Rooftop Bar'-Like Airline Is Made for Millennials
Joon won't be millennial pink, but it will have organic food, sneaker-clad staff and the vibe of a 'rooftop bar'.
No matter where you are in the world, air travel is always a pretty uniform experience. But there's a new kid on the airline block that's looking to shake things up a little — and it's tailored specifically to millennials.
Joon, a lower-cost spin-off of Air France, is out to give air travel a bit of a shake-up, offering a 'new generation travel experience' to a 'young working clientele'. In other words: it's not a regular airline, it's a cool airline.
The planes — which will start flying from December — will be set up with all the things Air France reckons will make millennials feel right at home: organic ingredients in the food, Rick & Morty on the screens, phone charging outlets in the seats, and fruit smoothies and organic French wine on the menu. Instead of prim uniforms, fresh-faced attendants will be kitted out in sporty threads and white kicks, while bold branding sees electric blue splashed across the seats, the uniforms and just about everything else. I guess millennial pink would have been too obvious.
According to Joon's launch campaign, the whole flying thing is just one part of the equation, with the airline also likening itself to 'a fashion brand, a rooftop bar, and a personal assistant'. Fitting, given how much we millennials apparently love to multitask (and drinking at rooftop bars).
Joon kicks off five medium-haul routes out of Paris' Charles de Gaulle airport this December, with plans to add long-haul flights to destinations like Seychelles and Brazil mid-2018. It's hard to say if staff wearing sneakers will make a budget flight any less of a drag, but it's nice to see an airline do something different for once. One to try if you're travelling into or out of Paris next year.
