Overview
Let's face it: life is busy and you don't get time to squeeze in nearly as much gallery-hopping as you'd like. Well, now, local commuters can get their art fix on the daily, thanks to a new initiative transforming public restrooms into vibrant gallery spaces.
Outdoor media company Smartbox has set its sights on restrooms across the Sydney Trains network for its just-launched digital art exhibition series, Reframed. In an effort to help break Sydneysiders out of their existing art bubbles, the new-look bathrooms will sport striking works by emerging artists on digital screens, with a different talent showcased each year.
First up, you'll spy designs from Brisbane-based photographer and stylist Evelina Fietisova. Her works, commissioned especially for Reframed, set out to challenge long-held notions of femininity, masculinity and beauty, shot like a series of glossy magazine snaps.
"In my work I love experimenting with fashion and try to push the boundaries of what's considered 'normal' in society," Fietisova said in a statement. "In a world that profits from your insecurities, liking, accepting and being proud of yourself is a rebellious act."
One of the pieces of art being displayed in the train station toilets.
Now live, the Reframed exhibition is gracing around 200 digital screens across Sydney train stations. You'll find them at Blacktown, Bondi, Burwood, Central, Chatswood, Edgecliff, Gordon, Hornsby, Hurstville, Kogarah, Liverpool, Miranda, Penrith, St Leonards, Strathfield, Redfern, Parramatta, Martin Place and Epping.
For more information about Smartbox and Reframed, head to smartbox.com.au.
First image: Quinn Connors.