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Cream Town Is the New Online Art Space Helping Artists Financially Affected by COVID-19

And all the artworks for sale are $100.
By Cordelia Williamson
March 27, 2020
By Cordelia Williamson
March 27, 2020

While your newsfeeds have been inundated with restaurant closures, travel bans, and many event cancellations, there has been some uplifting news, too. One of them is Cream Town: an online art shop showcasing works by Australian artists financially impacted by COVID-19. The initiative was sparked by the need to support local creatives in a time where a lot of exhibitions, freelance gigs and general work have dried up. So, if you're in the market for some new art, you can now invest for a good cause.

Started by photographer Isaebella Doherty, Cream Town has already sold roughly $4000 worth of prints since launching last week on Thursday, March 19. The project has a very egalitarian ethos, with any out-of-work artist — emerging or well-known — able to put their works up for sale. "We're all in the same situation at the moment," Doherty told Concrete Playground. You won't find the usual art-world elitism here.

What you will find is a diverse selection of eye-catching prints, from photography to collage and illustration. Each work is priced at $100, which is a whole let less than what you'd usually spend to adorn your walls. And, seeing as you're spending so much time at home currently, you may as well do a little redecoration and buy yourself one (or a few). If you can't splash that cash right now (or want to contribute more), you can make a donation, which will be evenly distributed between all artists.

Works are currently being printed by Melbourne studio Hound & Bone, have a limited run of ten and can be shipped around Australia for a flat postage fee of $12.95.

'Maree Downs' by Madi Whyte

Even though Cream Town came to fruition in these uncertain times, it hopes to continue supporting the arts community — even when the world is back to normal.

Head to Cream Town to check it out and buy yourself a piece of $100 art. If you're an artist and would like to get involved, you can express interest via Instagram or the website

Top mages: Brodie Clark, 'Shlurp'; Ella Fitzgerald, 'Gaia'; Quince Frances. 'Riparian ecosystems'; Dani Marano, 'Roman Holiday'; Isaebella Doherty, 'Pretty Things #2'.

Published on March 27, 2020 by Cordelia Williamson
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