Overview
It's only been in the country for a matter of months but, following a series of complaints about the product, Duff beer has been found to be in breach of Australia's alcohol advertising code. The official Duff product, which was sold exclusively by Woolworths owned liquor stores such as Dan Murphy's and BWS, will be discontinued immediately. The stock currently left on shelves will be the last smooooth, creamy Duff you'll be able to get your hands on.
The complaints voiced about the product's advertising were to do with its effects on underage drinkers, and those making the decision at the Alcohol Beverages Advertising Code felt those concerns were valid. "The association of The Simpsons with the product name and packaging is so strongly entrenched in Australian popular culture that the name and packaging will draw the attention of under 18 year olds," said the panel.
And you can't really blame them. There's no doubt that the Duff product has strong ties to the much-loved cartoon. Millions of children grew up singing 'Duff beer for me. Duff beer for you. I'll have a Duff. You have one too' and it now serves a dual function as the perfect drinking song. There's also the understandable concern that these younger people would use the product to drink to excess.
But for all of us responsible adult drinkers who sometimes like to indulge in some light-hearted Simpsons sessions, this news comes as quite a blow. All we can hope now is that you snag one of the last few bottles. $17 per six-pack or $45 a carton is a nice price to pay for an official collector's item.
Via Daily Mail and International Business Times.