Overview
If you have ever spent time scouring New York City for a decent coffee, you may well have come across the Mud Truck. Painted a conspicuous shade of orange, the mobile coffee van has been popping up in various Lower Manhattan kerbside locations for more than ten years. The Mud business, built from the street up, has expanded since 2001 to include permanent locations, packaged coffee products, apparel and a cult following of loyal drinkers who themselves identify as champions of the independent brand in a land ruled by Starbucks.
Now, the mobile food industry in the U.S. is thriving, with vans like L.A.'s Kogi, which serves up Mexican-Korean fusion food, distributing their whereabouts via social media each day to almost 100,000 Twitter followers and more than 25,000 Facebook fans. This revolution has well and truly taken hold - the industry even has its own awards, the Vendys - and Sydney is set to finally get its own fleet of food trucks.
The City of Sydney is inviting expressions of interest from sole traders, companies, and registered food businesses with 'the full capability to design and deliver innovative menus, and prepare, cook and vend gourmet style take-away food for public consumption' during a pilot program scheduled from January 2012 to January 2013. Vendors are 'encouraged to offer a range of food products suitable for outdoor consumption that captures the essence of Sydney as an exciting street food destination'.
Sounds like food for thought. Click here for further information on how to apply.
https://youtube.com/watch?v=rQl0bnSYhhM