#Mamming Is an Actually Good, Funny Campaign for Breast Cancer Awareness
The latest Instagram sensation embraces the awkwardness of mammograms.
Not long ago, we saw the online sensations of planking, owling and other bizarre poses in memes and photos on our Facebook and Instagram feeds. The latest postural fad? ‘#Mamming;’ a trending campaign that encourages women to get mammograms during October’s Breast Cancer Awareness Month.
The idea is for ladies (and gents, with a little creativity) to rest their busts on random surfaces and objects and pose as if they were doing the most ordinary thing in the world. Snap it, tag it, throw it up on the 'gram and voila! You have ‘mammed’. By imitating the mammogramming position on things like cats and photocopiers, mamming cleverly embraces the awkwardness of the procedure and creates a solidarity front against the nasty disease. Prevention is always the best cure, so hopefully it will inspire women "to ‘mam’ where it matters most — the doctor’s office".
This isn’t the weirdest thing we’ve seen. Compared to other well-intentioned but gone horribly wrong campaigns like ‘Motorboating Girls for Breast Cancer Awareness’ and ‘Go Braless for Breast Cancer Day’, ‘#Mamming is witty and refreshingly funny. The promotional video posted last week features the campaign founders (one of who is a breast cancer survivor) and Jillian Bell from The Comedy Channel’s Workaholics.
Quickly becoming a viral hit, #Mamming has spurred hundreds of clever Instagram posts that are worth checking out for a chuckle. Or if you want to try it yourself, go ahead. It’d make a good story at your actual appointment.
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