Snap Your City and Win a Calvin Klein Downtown Prize Pack

No matter where you live, everyone knows that downtown is where the action happens. For the next few weeks you can score a Calvin Klein Downtown Prize Pack, including a delightful deluge of the new fragrance Downtown, simply by showing off your own creativity.

In the competition, running from 22 September to 19 October (that means we're in the thick of it, so get cracking), five winners will be selected each week via Instagram. All you have to do? Post a photo of what you consider to be your 'Downtown' moment with the name of the city where it was taken (select the 'Add to Photo Map' setting and 'Name This Location' before sharing) and hashtag #CKdowntownau.

You can enter as many times as you like. We think it's a pretty cool and refreshingly personal competition. Cue Petula Clark's insanely catchy hit — or better yet, scope out the hauntingly beautiful black-and-white campaign for the Downtown fragrance, starring Rooney Mara and directed by David Fincher. You can experience it here. I'm finding that my finger is awfully trigger-happy on the replay button.

Prize Packs Include:

2x CK Downtown 90ml

2x CK Downtown 50ml

2x CK Downtown 30ml

1c CK Downtown Rollerball 10ml

2x CK Body Lotion 200ml

2x CK Shower Gel 200ml