The Color Run Leaves Participants Paint Splattered

Each year, at the turn of winter to spring, Hindus celebrate Holi, a festival exalting colour that leaves participants saturated in bright hues. Holi serves as the inspiration behind the Color Run, a unique 5k race touring 18 United States cities.

Runners are invited to join the "3.1 miles of color madness" that comprise the untimed Color Run purely for the sake of a good time. The only race requirements are that all participants wear a white t-shirt and be willing to be greeted with a blast of coloured pigment upon completing every leg of the race.

The pigment, made of 100% natural food-grade cornstarch, is colour-specific for each portion of the race. After the first kilometre, runners are splattered with yellow; after the second, they are doused in blue. And so it continues until the end of the 5 kilometres, when each runner is covered head-to-toe in a brilliant mish-mash of every hue imaginable.

https://youtube.com/watch?v=ZWsfHC-0d6A

[Via PSFK]