The New Face of the Ken Doll
Barbie's Ken turns 50, and gets a modern makeover.
The Ken doll, Barbie's hunky other half, is flying solo for his 50th birthday in Mattel's new advertising campaign to keep the Barbie brand relevant. The company decided to give Ken a makeover in the only way anyone in the 21st century knows how: creating a reality show.
'Dreamer Ken' Kurtis Taylor was selected as the fresh face of the Ken doll in the web-series Genuine Ken: The Search for the Great American Boyfriend, in which he wiped the floor with the seven other 'ken-testants' in a variety of cooking, decorating, entertaining and surfing challenges. The Hills star Whitney Port hosted the Bachelorette-style show and believed that Taylor, the 25-year-old Pro Football player from Iowa, was exactly what Mattel was looking for.
Taylor described that his perfect date would entail: "A helicopter ride over Los Angeles. Then, we would land on a rooftop where dinner is prepared and Frank Sinatra is playing in the background. After a great conversation over dinner, we'd fly to the beach and walk under the moon."
He certainly seems to be the perfect new arm candy for our favourite plastic blonde.
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