Win with Cake Wines x Tropfest Pop-Up Bar

Even the most bitter of Valentines Day dissidents will find it hard not to get a little gushy about the late summer romance between Cake Wines and Tropfest. This month the two are getting pretty serious, with Cake named an official partner for the short film festival, and they're putting on another of their excellent pop-up bars to celebrate.

Cake was founded in 2011 with the goal of cultivating those things that make the world a more interesting place. One of those things is wine, which is too frequently overcomplicated and marketed toward owners of sports utility vehicles, and one of those things is art. Cake gives 25 cents from each bottle to FBi Radio in Sydney and 4ZZZ in Brisbane, commissions artists to make the labels all pretty, and devised Australia's second most prestigious art prize — the Archi-bottle. One time they even made you a mix tape.

This newest partnership is a natural extension of Cake's ethos (Tropfest is a grassroots cultural event) and the brand's rapidly escalating rep (Tropfest is also the largest short film festival in the world). As another testament to the latter, Cake has managed to secure some prime real estate in the form of a historic underground sandstone bunker in The Rocks. This they'll fill with seven varietals of South Australian deliciousness and 15 days of cultural goodness in the form of presentations, art, film, food, and music events.

Highlights of the program include the Tropfest film night on February 7; the Dumbo Feather Conservation series led by Tropfest creator John Polson; a session of deep, soulful electronic music by Ze and aBillion; and the always popular Lovebombs dance party. Metro Screen are also putting on a speed networking event for film producers, and your favourite online culture portal (us) will be presenting Culture in the Rocks on February 9.

Head to the Cake Wines calendar app on their Facebook page to see the complete list of events. You can also get access to priority tickets and complimentary wine.

Go into the draw to win a Cake Wines picnic for you and five friends this Tropfest. You'll get to sit in the priority picnic area, enjoying catered food and Cake Wine. To be in the running, visit them on Facebook, 'like' their page, and share it with your friends.