Overview
It's been a tough few years for Sydney's live music scene, with a number of iconic venues forced to close their doors. Luckily, the merch gurus at Mammoth Merchandise seem intent on bucking the trend. This month marks ten years since life began for the music merchandising firm – and what better way to celebrate their anniversary than by launching a live music venue of their own?
The 350 capacity performance space will be integrated into Mammoth's new home at 22-24 Cook Road, Marrickville. Artists will be able to use to space for live gigs, launches and showcases, while Mammoth gets the chance to spruik their wares to punters.
"With the decline in live music venues in Sydney, we saw an opportunity to build a permanent space for local fans to come and see their favourite bands do an exclusive show and pick up some exclusive merch on the way out, hot off the press." said Mammoth Managing Director Rowena Crittle.
Since opening their doors in 2005, Mammoth has gone from a small music merchandising company to a fully integrated agency. They manufacture and print t-shirts and other apparel, manage logistics for tours and events, and offer guerrilla and digital marketing services for their clients. This venture will see another string added to their bow, and will hopefully go some way towards reinvigorating live music in the inner west.
Image via Dollar Photo Club.