Overview
First birthdays are not all pleasant. Banal observations like "I can't believe it's only been a year!" fly out of people's mouths as unwelcomely as the projectile vomit now covering your brand new button-up (thanks, birthday boy). But upon hearing that Spotify Australia turned one today, we couldn't help but join the chorus of disbelief. It's only been a year? Really?
It's hard to remember life before Spotify. The days of trying to 'unmax out' your maxed-out credit card before clicking 'purchase'. Of artists watching through tears as their life's work is torrented to the masses. A year later, it's hard to imagine anything other than clicking that little green button to soak our ears in unlimited, legal music juice. We might not yet have struck the perfect balance between access for audiences versus payment for artists, but it feels like we're getting closer.
So for that we'd like to say 'Happy Birthday, Spotify'.
Now today, just like the last occasion on which you celebrated a first birthday, is all about gushing and goggling over pretty pictures. And, proud mother that she is, Spotify Australia has shared this super-amazing infographic which you just have to see.
The stats are pretty friggen incredible Australian Spotify users have streamed a mammoth 42.5 million hours of music and have created over 14 million playlists over the past 12 months. (That's over 4000 years of music — which, if played in order, would take about 50 generations to finish. We're talking 6013, guys.)
Of those 14 million playlists, over 240,000 playlists have been created about love, romance and/or sex; 150,000 for exercise; and 65,000 for getting through the work day. Also, a whopping 230,000 were created for travel. So if you've ever wanted to scream, "I get it, arts student, your European experience makes you singularly unique", you at least have proof that their playlist probably wasn't.
American duo Macklemore & Ryan Lewis and Icelandic indie-pop-folksters Of Monsters and Men dominated our listening habits, taking out Most Streamed Artist and Most Streamed Track/Album respectively.
We can now also confirm that Australians like Flume. A lot. Not only was he the most streamed local artist, but he took out three of the top five local tracks of 2012/13. This had little to do with the Spotify habits of Prime Minister Julia Gillard, who eschewed the young producer for the likes of Bruce Springsteen and Midnight Oil. We can't confirm if Julia actually enjoys Midnight Oil or is just playlisting them for the unity of the federal front bench.
