Overview
Announced today, Sydney will join New York, London and Paris as one of the first cities in the world to launch Spotify Venue Pages — a new initiative developed in partnership with the Minns Labor Government and Spotify AU/NZ.
The feature gives NSW live music venues their own dedicated home on Spotify, allowing fans to seamlessly move from streaming their favourite artists to buying tickets and seeing them live. Each venue will be able to list upcoming shows, link directly to ticketing partners, and share new announcements — effectively transforming Spotify into a live music discovery hub.
To help local venues make the most of the rollout, Spotify and the NSW Government will also deliver marketing campaigns, training and education sessions in the coming weeks.
Minister for Music and the Night-time Economy John Graham said the new feature represents a major step forward for local music. "We applaud Spotify for bringing Venue Pages to Australia and expect it to drive more local listeners to local gigs," he said. "Streaming has sometimes hurt the local music scene, but this is a turning point where Spotify is increasing its support for it."
Graham added that the initiative aligns with the government's broader commitment to revitalising the state's nightlife. "Our local live music scene is the talent factory for the future of NSW music, but venues have been under cost and demand pressures," he said. "This boost from Spotify is extremely welcome and dovetails perfectly with all the other support we're delivering."
According to Alicia Sbrugnera, Head of Music at Spotify AU/NZ, the feature is about strengthening the link between streaming and live performance. "Venues are the foundation of a thriving local music scene," she said. "Giving venues a home on Spotify means helping fans to go from streaming their favourite artists to seeing them live. We're excited to work closely with the NSW Government to support venues, artists and Australian music."
Images: Supplied.