Overview
In sad news for Australia's creative scene, it's just been announced that SXSW Sydney has come to an end. Launched in 2023 as the first international spinoff of the Austin-born South by Southwest Festival, the event explored music, film, gaming, technology and entrepreneurial spirit through fascinating panel discussions, trade shows, performances and more.
Describing the announcement as "bittersweet" on Instagram, the festival said in a statement that the decision "reflects a changing global environment that is impacting major events, festivals and cultural programs worldwide." Going out on a high note, SXSW Sydney said it attracted over 63,000 out-of-region attendees and recorded a 35 percent year-on-year growth in international visitation between 2024 and 2025.
"SXSW Sydney would not have been possible without our partners, Destination NSW and SXSW, as well as those who contributed to the event — our speakers, sponsors, volunteers and attendees. SXSW Sydney was an unforgettable three-year journey, and we owe a debt of gratitude to the people who joined us for it," said Co-Managing Directors Simon Cahill and Jono Whyman.
While the festival's foray into Asia-Pacific was short-lived, each year's lineup was stacked with incredible talent and experiences. The 2025 edition featured celebrated filmmaker Paul Feig and emerging superstar Ninajirachi, while 2024 was headlined by keynote addresses by Nicole Kidman and Chance the Rapper.
"SXSW Sydney represented an ambitious and meaningful extension of the SXSW brand, and we are incredibly proud of what was built in partnership with the Sydney team, Destination NSW, and the broader creative community," said Jenny Connelly, Director in Charge of SXSW.
Although the festival explored a possible path forward with the NSW Government and SXSW's global owners, Penske Media Corporation, it was ultimately decided that prevailing market conditions made the Sydney event no longer viable. Says Connelly: "While the event will not proceed in 2026, we are grateful for the collaboration, creativity, and commitment that defined SXSW Sydney."
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