Do you give a denim? Ex-Topshop designer Claire Greaves sure does, and a particularly well-crafted one at that. Greaves’ womenswear label Maise is based around denim, offering unique twists on old favourites. Maise takes the humble fabric and tailors it to perfection, which has led to the label becoming a fast favourite around town, particularly amongst fashion editors keen to showcase the range in print. Having expanded into a full range of clothing, the initial denim approach remains: a lack of fuss and an emphasis on natural details. maiselabel.com + albumjeans.com