Airbnb Australia has just launched #UntilWeAllBelong, a marriage equality campaign that involves wearing an 'incomplete' ring in an act of LGBTQI+ marriage support. The company is using this physical symbol as a way to further publicise the equality gap conversation, as well as to give individuals the chance to have their voices heard through direct action.
Designed in partnership with influential Australian designer Marc Newson, each limited edition ring has an electroplated matte black finish and has been inscribed with the phrase "Until we all belong" — supporters promise to wear the ring until marriage equality legislation is passed. The ring also features a 2.2mm gap in its loop, which is meant to symbolise the current inequality of marriage in Australia. Participants can purchase the ring for a postage and handling fee of $3.50, with absolutely no profit on the rings going to Airbnb. Per unit costs cover only the postage and handling within Australia.
"This incomplete ring symbolises the gap in marriage equality that we need to close," reads the website. "Until the day comes when two people who love each other can celebrate that love through commitment, will you wear this ring and show your acceptance of marriage equality?"
A video supporting the campaign was released on the Airbnb Australia Twitter account yesterday and it promotes the fight as one which all Australians should be participating in — whether you're showing support for your sibling, parent, neighbour, friend or yourself.