Everyone is Freaking Out Over This Australian-Designed Butter Knife
It's raised over $200,000 on Kickstarter, but is it worth it?
Sometimes the biggest breakthroughs come from the smallest inventions. A little over two weeks ago three Sydney-based butter enthusiasts launched a Kickstarter campaign for a butter knife with one slight design modification. Since then, they've raised over $220,000 in funding, attracted a steady flow of global media attention, and made hundreds of thousands of readers drool and slap their keyboards in excitable butter-loving anticipation. So, what's the deal?
Humble though it may seem, this little piece of cutlery claims to solves one of humanity's age-old problems — how to evenly spread cold butter onto bread. "Say goodbye to hard clumps of butter ripping apart your morning toast," reads the product's Kickstarter page. The Stupendous Splendiferous ButterUp — yep, that's it's real name — "turns cold, hard butter into sumptuous easy to spread ribbons of dairy goodness." With a grater function incorporated into the knife's blade, the ButterUp slices up your unholy fridge butter and weirdly makes you feel like you're decorating your toast with cheese stringers.
In case you can't fathom the enormity of this genius, here's a handy gif:
Of course, this is a nice little invention. Anything that aids the consumption of butter generally gets a big fat thumbs up from us. But the response to the product has been truly staggering. Articles about the invention have been published by The Daily Mail, Wired, LostatEMinor, CBS, and Mashable. The project has ten days to go, and they've already surpassed their funding goal by over $180,000.
"I have seldom previously had such a visceral reaction to something so simple," reads a comment on their Kickstarter page. "Too-hard butter has been a lifelong irritation and source of idle family chat as long as I can remember," said another supporter of the project. In fact, most responses from their nearly 9,000 backers have sounded a little like the actors from infomercials that seem to struggle with every daily tasks.
Nevertheless, if you'd like to be part of the impending butter revolution, you can pledge money to ButterUp's Kickstarter campaign up until Wednesday, September 3. You can snag one for yourself for as little as $12 (or $15 if you want it delivered by Christmas). Either that or you can make like all of Europe and just leave your butter on the kitchen counter.
For more information head to ButterUp's Kickstarter page.
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