H&M Home Is Launching Its First Sydney Store
Watch your back Zara.
Planning on doing some redecorating this spring? Looks like you've timed it just right. Coveted Swedish fashion and lifestyle brand H&M is expanding its reach down under, with the launch of Sydney's first ever H&M Home.
Set to start trading in Pitt Street Mall this Saturday, October 31 — right beside the highly-anticipated H&M clothing store opening on the same day — the 5000 square metre homeware store will be selling the fashion brand's bedroom, bathroom and kitchenware products as well as items from the sustainable H&M Conscious range. The catalogue is currently available to browse via the web, although you can't yet make purchases online. H&M Australia manager Hans Andersson told Domain of confirmed plans to build an online site, given their physical sales success in the country.
Laid out over three levels, the Sydney site will be the second H&M Home store in Australia, following their Melbourne CBD store. According to Domain, the Melbourne store has already brought in $65 million in just seven months — which seems to bode pretty well for their expansion plans. Turns out Australians really like international homeware (see Pottery Barn, West Elm, Zara Home).
In what feels like a fairly calculated move, H&M's Sydney store will be located next door to Zara, who launched its own home decor arm earlier this year. Nothing beats a little healthy competition, right?
H&M and H&M Home will open in Pitt Street Mall on Saturday, October 31. Get. There. Early.
Via Domain. Images: H&M.
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