Ice-Cream On A Boat

Ideas and inventions are usually intimately linked to the place they originate, displaying a wonderfully intricate relationship between form, function, culture and the environment. Think of the Hills Hoist in Australia, where people have the space and sunshine to use them, or the guillotine in France, where there was a severe excess of knives and nobility. If ever an idea sprang from completely the wrong place, surely it's the amphibious ice-cream truck floating around the UK.

Thanks to ice-cream company Fredericks, the waterways of the British Isles are being bombarded with Rod Stewart's We Are Sailing whenever the HMS Flake 99 hoves into view to sell some ice-cream. The boat-truck is touring the UK to highlight the decline in ice-cream trucks due to rising costs, noise complaints, and childhood obesity fears. I'm sure buying a boat, blasting Rod Stewart and getting kids to eat more ice-cream will help...

Jokes aside, an ice-cream boat is a great idea — it just should have been an Australian one. Wouldn't that boat look more tempting if it were cruising down our local waterways instead of under that leaden British sky! Sure, it's winter here now, but that just means you've got six months to source a boat and a freezer to make it happen. And when it comes to the music, why not announce your presence with The Lonely Island's I'm On A Boat?

[via designboom]