Overview
Ikea may have been the brand on everybody's lips when they recently blessed Sydneysiders with a new store in Tempe, but the Swedish design giants are turning more heads with their latest advertising stunt in France.
Ikea have built a whole apartment inside Auber subway station in Paris. Sitting at just 54 square metres, it is currently housing five people, who are staying there from January 9 to 15.
The aim of the campaign is to show people how to use space effectively in their own homes with Ikea furnishings. With windows for communters to peer inside, they get a first-hand look at the inhabitants eating, sleeping and lounging away in the space, all with the help of Ikea's premium products.
Apart from feeling sorry for the five people trying to sleep right next to the constant arrival and departure of passengers and trains, this is a great advertising stunt that fuses private and public spaces to spark customers' creativity within their own homes. Check out the apartment's construction and some of the reactions below.
https://youtube.com/watch?v=oMEi9vzWdug