Record the Smell of Your Memories on ‘Camera’

Technology allows us to easily capture what we see and hear, and to share these sensory experiences in photos and soundbites. But so far, our sense of smell has been far less casually reproducible. Designer Amy Radcliffe, acknowledging both the disappointment and value of this, has created a scent "camera" that could make us all into amateur perfumiers.

Radcliffe's Central Saint Martins MA thesis project, the Madeleine, is a quaint-looking device that makes use of chemist Roman Kaiser's "headspace capture" method from the 1970s. The Madeleine is like something out of The Jetsons, with hipster appeal provided by the tasteful, white ceramic vacuum casing and terrarium-like funnel. The user places said funnel over the source of the smell to be recorded, and then before his/her very eyes, the smell is sucked through a cute plastic hose into an absorbent resin odour trap. Check out the video to see the process.

Resurrecting a sense of ceremony from the pre-digital age, you'd then nip over to the local processing lab with your vial of scent and transform it into a liquid fragrance, much like getting photos developed back in the '90s. Once the chemical signature is decoded, that fragrance is captured forever.

What's the imaginative power of a pocket perfumier? Scent is, of course, the most potent memory trigger among our senses. Now there's scope to preserve the unique scent of a loved one, long after they've left your life. Imagine posting your crush the smell of jasmine outside your window (or certain, naughtier things) instead of a mixtape. One day there could even be a SoundHound for smells, as in, "Love the perfume that chick's wearing, what is it?" Whip out your smell-o-cam of the future and find out.

Radcliffe is now developing the Madeleine further with fragrance labs. Will our olfactory world be cheapened by oversharing and oversaturation of scents? Or enhanced by our raised awareness of the smells around us? Just as Instagram can tend to make you see life in terms of potential freeze-frames, scentography may sharpen your nose to sniffing out shareable fragrances.

Via the Guardian.