The Perfect Tee Kickstarter Promises Organic Cotton, Ethics and Fair Prices

What makes for the perfect T-shirt? Style? Feel? Price? Organic cotton? Ethical manufacturing? Sydney-based label PERSON is promising to deliver on every front, after getting their Kickstarter campaign over the line with two days to go.

Having spent 15 years designing, measuring, snipping and stitching as tailors and couture experts, the PERSON team decided that it was time for a tree-change. They wanted to go organic. But scary price tags and scarecrow-ish apparel proved unenticing.

So they put their scissors together and came up with the 'perfect Tee'. It's a 100 percent high-quality organic T-shirt that's made to designer standards but will be sold at wholesale prices — from $55 a pop. Planning to set themselves up not only as creators and manufacturers but distributors too, the PERSON crew will supply their products to shoppers directly, eliminating the expenses associated with the middleman.

They're using globally certified organic Prima cotton, which is super-soft and is made via environmentally-sustainable methods. Plus, every T-shirt will be produced in Sydney, meaning that a close eye can be kept on quality control. Four designs for men and six for women are currently in the portfolio, offering a range of sleeve-lengths and neck-styles (from V to scoop), and an array of colours.

A $10 pledge buys four limited edition PERSON postcards, $30 earns a pair of organic pillow cases and $55 means one perfect Tee.