A Look Inside Australia's First Rag & Bone Store
The New York label has finally made it to Australian shores.
Finally, coveted New York fashion label rag & bone has landed in Australia. Now open in Melbourne's CBD shopping district, The Strand, the US brand has unveiled a characteristically minimalist, 1150 square feet space. Haven't stumbled upon it yet? Take a look.
Features include a glass façade and interiors decked out in rag & bone's signature industrial style with exposed ceilings and concrete floors. Endeavouring to become a true Melburnian, the brand has also collaborated with local Australian designers to include unique fixtures in the space, like custom tube pendant lighting, brass shelving and walnut detailing. To complete this highly visually satisfying space, the label will host media installations in-store, kicking off with the SS17 campaign film playing throughout.
Among the modern industrial look of the new store, rag & bone's women's ready-to-wear, /JEAN, accessories and footwear collections sit, ready to tempt your wallet with tailored silk shirts, satiny slip dresses, wide-neck and off-the-shoulder knits and plenty of denim. Australia, it's time to inject some New York style into your wardrobes.
Find the new rag & bone shop at 320 Elizabeth Street, Shop T21 in The Strand.
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