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Messina Has Launched a Clothing Line If You Like Both Eating and Wearing Gelato

It isn't made from ice cream, obviously — but it does features pictures of it on t-shirts and hoodies.
By Sarah Ward
November 03, 2020
By Sarah Ward
November 03, 2020

Dishing up desserts across Sydney, Melbourne, Queensland the Australian Capital Territory, Gelato Messina obviously specialises in frosty sweet treats. But, because the chain has amassed quite the following, it also has a range of merchandise. Earlier this year, for instance, you could nab one of its gelato-scented candles (and presumably give yourself a constant craving for a few scoops). Now, you can also grab yourself an item of clothing decked out with a picture of its towering ice cream cones.

Messina's new 2020 merch line is now available to purchase, spanning black and grey hoodies, grey and navy sweatshirts, and t-shirts in white, navy, rust (aka a red-orange colour) and black. Each has an image of gelato on the front or back — with those pics varying between different styles of clothing and different colours.

After releasing a selection of flavours inspired by fashion brands back in October, all to celebrate Incu's 18th birthday, Messina has teamed back up with the retailer on its new threads. It's also showcasing the work of artist Ella Grace, who specialises in detailed watercolour paintings and illustrations — as you'll see from the images of gelato on Messina's merch. Yep, expect it to make you mighty hungry.

For those keen on wearing gelato-adorned items while eating gelato, you'll pay $45 for a t-shirt, $65 for a sweatshirt and $75 for a hoodie. All garments are unisex, and made from 100-percent cotton — and they ship Australia-wide.

For tiny dessert fiends, Messina's online store also has onesies for babies — because you're never too young to love ice cream. And, you can grab Messina caps with its logo and socks with its wallpaper print as well.

For more information about Gelato Messina's merchandise — and to make a purchase — head to its website.

Published on November 03, 2020 by Sarah Ward
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