Overview
In yet another southward-bound international fashion expansion, Uniqlo has just announced that it'll be opening in Australia for the first time come autumn 2014. Melbourne's Emporium, located on Lonsdale Street in the CBD, will be home to a four-level, 2180 square metre megastore selling the Japanese brand's quality yet affordable apparel. Heattech underwear, bold collaborations with designers and Ultra Light Down are among their signature products.
"We are very excited to be opening our first store in Melbourne, Australia," Uniqlo's Australian CEO Shoichi Miyasaka commented. "The city is a great centre of style and we hope to make Uniqlo an essential stop for for fashion-conscious Melbourne shoppers looking for high quality, affordable clothes.
"Our goal is to build a loyal customer base by offering every visitor the outstanding level of customer service that Uniqlo is known for within Japan, in a comfortable and welcoming shopping environment."
Owned by Japan's Fast Retailing Co. (the globe's fourth biggest clothing retail giant), Uniqlo first opened in 1984 and now runs 1200 stores across 14 different countries. It's been moving steadily south for four years, having set up in Singapore in 2009, Malaysia and Thailand in 2010, the Philippines in 2012 and Indonesia earlier this year. Fast owns six other major brands: Theory, Princess tam.tam, J Brand, Helmut Lang, GU and Comptoir des Cotonniers, and sold a whopping 928 billion Japanese Yen (AU$10 billion) worth of goods during the 2011-2012 financial year.
Via Daily Life