Overview
Winter calls for a wardrobe reset, and one vintage fashion store is here to help. On the weekend of Saturday, July 4, and Sunday, July 5, So Familia, in partnership with Prime Video, will invite guests to shop for both '90s and Y2K looks, all to celebrate the return of one very special character.
The Legally Blonde prequel series, ELLE, is dropping on Prime Video on Wednesday, July 1. And if you thought law school was hard, high school was harder. Before she became everyone's favourite Harvard Law graduate, we meet 16-year-old Elle Woods in the 1990s, living her best Bel Air life. But when a reputation-crushing faux pas drives her family to Seattle, Elle's sunny disposition gets clouded by rain and teen spirit.
Image Credit: ELLE, Prime Video
Whether you're a pink lover or despise last season's Prada shoes, there's no denying that Elle Woods is one of the most recognisable fashion characters of the early 21st century. Even 25 years after Legally Blonde's release, Elle is still on the Pinterest mood boards of anyone who loves all things prep and pink.
To celebrate the release of the highly anticipated prequel, So Familia and Prime Video will host a styling pop-up store to help you tap into your best '90s style. On one side of the boutique, you can look through the pink, preppy racks of the Elle Woods you know and love. On the other, So Familia is pulling looks straight from Seattle and curating a grunge section. As the birthplace of the grunge fashion and music scene, Seattle in the '90s is known for its plaid, distressed denim, and slouchy normcore looks that can be easily styled for 2026.
With So Familia's eye for authentic vintage and '90s-inspired looks, you can decide what side you're on. Will you join Elle Woods' pink posse or will you gravitate towards grunge? Alongside the curated vintage fashion, there will also be 15-minute free one-on-one styling sessions hosted by Kara Otter, co-owner of So Familia and founder of Karameleon Vintage.
You can send through your budget, inspiration, or upcoming event needs, and Kara will pull together some looks that would make even teenage Elle Woods proud. Intrigued? Book in your one-on-one styling session here.
Alongside styling sessions and curated vintage fashion, So Familia and Prime Video will also be offering merch giveaways all weekend long. There'll also be a selfie station so you can snap your favourite Elle Woods '90s looks.
Do you think you're more pink and prep or plaid and grunge? Find out at the vintage pop-up on Saturday, July 4, and Sunday, July 5 from 11am–5pm and watch ELLE only on Prime Video from Wednesday, July 1.
ELLE is launching on Wednesday, July 1, exclusively on Prime Video.
Image Credit: Supplied