Overview
Almost a decade since its arrival on the scene, Love Isabelle has attracted discerning jewellery fans both in Australia and around the globe for its vintage-inspired designs and meticulous detailing. Now, the Sydney-born brand has a new flagship boutique that mirrors this aesthetic, shifting its Manly Beach location to a design-led haven that blurs the lines between retail, hospitality and private lounge.
Designed in collaboration with Sydney-based interior design studio Coffey Hallett, the in-store experience strives to be tactile and personal, elevating the pieces on display while shaping how visitors encounter them. Leaning into the brand's vintage cues, considered details like retro Italian lighting and rich two-tone walnut and burl joinery set a lounge-like tone that stands out from the everyday retail encounter.
Complementing functional details like integrated drawers, sleek high-gloss surfaces, sculptural elements and a centrepiece mirror wall adds light and depth. Yet this gallery-like space also showcases Love Isabelle's penchant for the archival. Featuring barstools sourced from Marketplace reupholstered in Dedar's Jamu Jungle fabric, a deep dive into Italian eBay and local bazaars resulted in many of the pieces on display.
But perhaps the most attention-grabbing detail of the Manly boutique is the presence of a jewellery bar. Here, guests perch on a stool, trying on pieces with the help of handheld mirrors. As you consider your purchase, you're welcome to sip on custom Love Isabelle sparkling or still water, plucked from the integrated bar fridge. With this, the retail journey unfolds slowly and intentionally, adding to the mid-luxury atmosphere.
All in all, the concept speaks to the idea of walking into a treasure chest, which you might use to pass down your most cherished jewellery or receive as a keepsake from a loved one. Since the arrival of Love Isabelle in 2017, the brand's belief in brick-and-mortar is still as strong as the day it launched. "Being able to see, feel and try on pieces in real life creates a deeper connection and confidence you simply can't replicate digitally," says Love Isabelle Founder, Isabelle Sidd.
However, visitors can expect more than just a refined space to shop. Love Isabelle plans to use the new location for in-store events and activations, such as jewellery-making nights in the courtyard and community piercing sessions. Plus, the brand is making moves south, having recently announced the arrival of its debut Melbourne boutique in the heart of Armadale.
Love Isabelle's Sydney Boutique is now open Monday–Saturday from 9am–5.30pm and Sunday from 10am–4pm at Shop 4 199/205 Pittwater Rd, Manly. Head to the website for more information.