Facebook Goes Green

If there is one thing we can learn from the social network juggernaut that was Kony2012, it is that the pervasive power of Facebook provides internet activists or hacktivists with a unique capacity to transform public consciousness on a truly global scale. As such, a number of environmental activists are not only taking to the streets but taking to Facebook in an attempt to raise awareness about the pressing environmental issues that face society today.

Here are six innovative groups and apps that have taken the fight for a greener future into the world of Facebook.

Tree-Nation

Tree-Nation is one of numerous Facebook groups committed to fighting deforestation and desertification through replanting trees. For every ten people who join the Tree-Nation Facebook page, the organisation will plant one tree. Even more ambitiously, Facebook group iChapter has promised to plant one tree for every new member, with the aim to eventually plant a total of 100,000 trees. For the more Facebook savvy of you, the Earthkeepers have created an app that allows users to plant a virtual tree, tend to it and share it with friends, with every fully matured virtual tree resulting in Earthkeepers planting a tree in the real world.

Make Me Sustainable

Make Me Sustainable allows users to measure their impact on the environment by tracking energy consumption and carbon footprint, allowing you to see how an action as simple as changing a light bulb can reduce your environmental impact. While there is a great range of software available for individuals and businesses that help in reducing your environmental footprint, Make Me Sustainable is unique as it provides a forum for sharing information and strategies for sustainable living and a virtual space to network with other environmentally-minded individuals on a national and even international scale.

A Climate for Change

Not simply a Facebook application, A Climate for Change is in fact a whole new social network built around the goal of tackling the issue of climate change. Users create profiles where they share anything and everything they have to say about global warming from rants about the Carbon Tax to interesting articles and videos about the effects of our warming planet.

The We Campaign

As the name suggests, The We Campaign hopes to shift our focus from what 'I' can do to make a difference but what 'we' as a global community, connected through our shared desires and the power of Facebook, can do together to protect and preserve the environment. The We Campaign app awards points to users for taking certain environmental actions, with donors giving $1 to fight global warming for every 10 points earnt.

Trees Have Rights Too

In the age of social networking environmental activists no longer have to chain themselves to giant oaks in order to fight for their right to exist. Trees Have Rights Too not only functions as an awareness group, describing how every Christmas season 6 million trees are killed and then disposed of, but also as a particularly vocal advocacy group for the rights of trees everywhere. The group is currently aiming to petition the United Nations to create a Bill of Planetary Rights that places guidelines and regulations on government deforestation.

(Lil) Green Patch

The now defunct Facebook app, (Lil) Green Patch was once the most used application on Facebook and well-and-truly silenced the doubters who believed that social media couldn't be used to create meaningful environmental change. The app allowed users to tend to a virtual garden, adding little munchkin-like people, plants and flowers and in the process users would raise money for "Nature Conservancy" to save the rainforest. According to one count (Lil) Green Patch raised more than $200,000 for Nature Conservancy over two years, which represented the conservation of rainforests across the globe with an area of 70 million square feet of Costa Rican saved in the first six months alone. (Lil) Green Patch is now the benchmark for every new environmentally-minded Facebook app.