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Introducing Your Trusty New On-the-Go Brew Companion

Meet our very own chatbot.
Concrete Playground
August 17, 2018

Overview

Finding the perfect spot for every beer drinking occasion isn't easy. So, that's where we come in — at Concrete Playground, we want to pass our expertise onto you. Together with Heineken, we've created two crafty tools to help you plan your next day or night out: the Heineken Bar Finder, a complete guide to the top-notch beer gardens, rooftop bars and other hotspots where you can enjoy an ice cold brew, and the Heineken Insider chatbot, your trusty brew companion. We're just a simple 'hey insider' away, making it even easier for you to find that perfect spot for your next outing — all thanks to the power of AI.

While you can browse our expert guides over at the Heineken Bar Finder, we encourage you to have a chat with the Heineken Insider. Here's how it works: head to our Facebook page and send us a message saying 'Hey Insider 'to get in touch. You'll be asked what you're looking to do, and we'll respond instantly with specialised recommendations for the occasion — either at your current location or anywhere in the city if you don't have a preference. Looking for a hump day lunch spot for you and your office mates? We got you. How about the perfect spot for late-night kick ons? We got you there, too. And what about the best pub in your area where you can catch the match? You get the idea. The Heineken Insider has your back with recommendations from day to night.

Also, we should mention that there'll be chances to win freebies and VIP experiences at some key bars.

It's time to make your friends think you're the expert in this city. Take the work out of the play and chat with the Heineken Insider now.

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