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Netflix Finally Confirms Australian and NZ Launch for March 2015

Get ready for some epic marathons.

By Meg Watson
November 19, 2014
By Meg Watson
November 19, 2014

No, it's not surprising, but it certainly is exciting — after months of deliberation and speculation, Netflix has officially announced it will be launching in Australia and NZ this coming March. The wait is nearly over. In just a few months time you'll be able to stream the solid gold original programming of this American behemoth while being 100 percent within the confines of the law. Get ready for some epic marathons. You certainly have a lot to catch up on.

The announcement was made initially this morning by this sneaky tweet:


The local TV markets have been in a total tizzy since rumours started circulating earlier in the year about this. It's thought that around 200,000 Australians already access the US version of Netflix via cheeky, semi-legal VPN software, and the thought of legitimate and widespread access to the service seemed all-round damning for local competitors. Though Australia has various streaming options like ABC's iView, Foxtel's Presto, Quickflix, and Channel Nine's promising yet decidedly poorly named Stan, none have the same hype or popular appeal as Netflix.

But don't go crazy just yet. Though the platform is best known for its critically-acclaimed original shows such as House of Cards and Orange is the New Black, the full range of our access is not yet known. A press statement released this morning announced that we'd be getting a range of great movie options as well as exclusive Netflix shows such as historical drama Marco Polo and the Will Arnett-voiced cult favourite BoJack Horseman, but it was suspiciously quiet about the better-known flagship titles.

In fact, there's not too much we know right now. Though the overseas service costs US$8.99 per month, we're yet to receive a price point either. We know there'll be an option for a one-month trial, but that's about it. You should also be tugging at your shirt collar if you're one of the tens of thousands currently accessing the US service — there's a good chance they'll stop turning a blind eye and pressure you to sign up for the (almost definitely limited) Australian alternative.

Don't get us wrong — it's not all doom and gloom. With Netflix officially on the scene, there's bound to be some serious movement on important industry issues like local licensing, fast-tracking of overseas shows, and the quality and price of online streaming. With everyone stepping up their game to compete, we could even see a decrease in piracy and copyright infringement. Despite what George Brandis may say, there's a reason why Australians are among the world's worst offenders.

Imagine how good binge-watching is going to be when you don't have to feel guilty about it?

Published on November 19, 2014 by Meg Watson
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