Overview
Snapchat is hardly the most discerning of mediums. If you had to break down the subject of all content sent on the service, the vast majority of snaps would surely consist of people's faces perched atop cartoon animal bodies, drunken selfies with indecipherable words slapped across the screen, and an obscene number of dick pics, sexts and various videos somehow including the presence of a penis.
You can't expect that much more from a service founded by the king of all dudebros. Anyway. Snapchat is about to get all grown up. According to the Wall Street Journal, the much-loved startup is introducing some news and advertising to your drunken, sext-loving feed.
Set to launch this November, these new inclusions are being planned under the moniker of Snapchat Discovery; a service to complement the already released Snapchat Stories. And it's already generating a lot of interest. Lots of brands eager to get into the snap-loving teen market have already started accounts and are now looking for ways to maximise their presence with users. Branded messages with 'Snapchat celebrities' are already a standard practice and straight-up advertising seems like the next logical step.
There are reportedly a dozen companies already in line for the service including MailOnline, the online component of The Daily Mail. Allowing users to read news content and watch small portions of TV and movies, Snapchat's self-destruction of messages outwardly seems like a tidy way to deal with copyrighted content. Other than that, it's unsure as yet how any of it will really work. This is the startup's first move to monetise content and everyone understandably has a whole lot of questions.
For instance, how many ads for Guardians of the Galaxy am I going to have to wade through before I can see my friend's daily work selfie? At what point can I get my dinner snaps sponsored by Dominoes or Pizza Hut and live off the wonderful oily spoils? Is Snapchat the future of journalism as we know it?
The answers: at least one, soon hopefully, and for the sake of all humanity let's hope not.
Via Mashable and Wall Street Journal. Images: jeffgoldblum236.tumblr.com and superwholock4lyfe.tumblr.com via Buzzfeed.