This New Zealand Clothing Line Has Just Released a Range Dedicated to Pizza Hut's Hawaiian Pizza

Strongly believe that pineapple belongs on pizza? Express that stance through your next festival 'fit.
Sarah Templeton
Published on January 31, 2023

Feel so passionate about your Friday night pizza delivery that you want to wear it? Now you can. New Zealand fashion label YOUKNOW has teamed up with Pizza Hut to create a range of clothing dedicated to that controversial call: putting pineapple on pizza.

If you're staunchly in the "it belongs" camp, you'll want to take a squiz at this limited-edition capsule collection inspired by the chain's Hawaiian Deluxe pizza.

There aren't many (if any) dine-in Pizza Hut restaurants left around Australasia so this range is giving us a heap of nostalgia, thanks to the illustrations of the chain's iconic red roof and Hawaiian palm trees. The colours are all inspired by delicious pizza toppings like streaky bacon, pineapple and aioli. And now we're hungry.

Designed and made over the ditch, YOUKNOW'S capsule range includes t-shirts, tote bags, shorts and bucket hats. Buy the items individually or get the whole damn 'fit for your next summer festival — according to the website, the label ships to Australia via DHS.

YOUKNOW founder Joe Webb says the collaboration with Pizza Hut marks a "significant milestone" in the brand's journey.

"It's a really special moment for us. It's amazing to see how this milestone translates over to the garments that we're super stoked to produce here in Aotearoa."

It's not the first time we've seen a clothing line inspired by a classic takeaway feed. Who can forget this Big Mac-inspired 'fit or last year's ugly KFC Christmas jumpers? If you like to choose your clothing based on your weekend drive-thru order, you'll want to add one of these items to the current lineup.

YOUKNOW's range is available to buy online now, with prices starting at $25 NZD — not including international shipping costs.  Check out the full range here.

Published on January 31, 2023 by Sarah Templeton
Tap and select Add to Home Screen to access Concrete Playground easily next time. x