Absolut Art Collection
Absolut promotes their edgy contemporary art collection by creating a cocktail bar gallery in Surry Hills.
Overview
In New York in the 1980s, artists such as Kenny Scharf and Robert Indianna inspired Absolut Vodka to connect with contemporary art. For over 30 years the company has combined art and alcohol in unique ways with their colorful advertising campaigns, including contributions by artists Andy Warhol, Louise Bourgeois and Francesco Clemente. Turns out, Absolut has some more tricks up its sleeve.
This March, Absolut will promote their premium products with the eye-catching Absolut Art Collection at the Ray Hughes Gallery in Surry Hills, with Warhol, Bourgeois and Clemente only a few of the 20 contributing artists. But here's the twist: the night time only gallery will morph into a Absolut cocktail bar for the duration of the 10 day showcase, complete with a separate late-night lounge. The fun and funky event will run from 6pm to 11pm each night, featuring live music from local and international DJs as well as installations by local artists.
Browsing an edgy collection of contemporary art while sipping on an Absolut cocktail now that's what I call culture.
Information
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