Ben & Jerry's Free Cone Day 2023

If there's one thing that Ben & Jerry's loves above all else, it's the obvious: ice cream in a huge array of ridiculously named flavours. It's the brand behind Chunky Monkey, Cherry Garcia, Phish Food and The Tonight Dough — and has been responsible for Liz Lemon Greek Frozen Yoghurt, Stephen Colbert's AmeriCone Dream and Schweddy Balls, too. And, once a year to the delight of your sweet treat-loving tastebuds, it loves giving away free scoops just as much.

Indeed, to share its wares with the masses for nix, these frozen confection masterminds gave the world Free Cone Day, which is exactly what it sounds like — a day where your ice cream is on the house. It ran annually until the pandemic, then took a break for obvious reasons. And on Monday, April 3, it's finally back for the first time since 2019.

Here's how it works: if you adore ice cream as much as Ben & Jerry's adores ice cream, then you just need to hit up your local participating store between 12–8pm AEST. You can choose whichever flavour you like, and you can also line up for a free cone as many times as you like within that eight-hour period.

Free Cone Day is happening Australia-wide — worldwide, too, in more than 35 countries — at both Ben & Jerry's Scoop Stores and its Hoyts outlets.

In New South Wales and the Australian Capital Territory, that means hitting up Manly, Bondi Beach, Newtown and Parramatta, plus cinemas in Blacktown, Wetherill Park, Penrith, Broadway, Phillip and Belconnen.