Brand Spanking New

Take a moment to think about the phrase “brand spanking new”. Right away we’re in advertising land with a familiar catchphrase, but if you look at the individual words you find something a bit kinkier underneath. Branding and spanking tend to be the practice of elaborately dressed figures in underground lairs, the type of folk […]
Jimmy Dalton
Published on September 26, 2009

Overview

Take a moment to think about the phrase "brand spanking new". Right away we're in advertising land with a familiar catchphrase, but if you look at the individual words you find something a bit kinkier underneath. Branding and spanking tend to be the practice of elaborately dressed figures in underground lairs, the type of folk who use museum pieces in ways that'd make a curator blush to blemish.

What does this say about the plays involved in Brand Spanking New's 2009 season of freshly inked, up-and-comers? Perhaps they'll leave a mark on you. Maybe they'll even gag, chain or cuff you into a state of shocking bliss.

That or it's just an advertising catchphrase. The only way you'll know is if you check them out. Each week promises a different line-up of pleasure and pain, so repeat customers are very welcome!

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