Country Road Balmoral Beach Towel Takeover

Overview

When temperatures soar, sometimes heading to your nearest beach is the only way to get relief. But when seemingly everyone else in Sydney has the same idea, the thought of battling the crowds for a tiny patch of sand suddenly doesn't sound so appealing.

According to new research from Country Road, more than 10 percent of Aussies say a blocked beach view is their biggest pet peeve at the beach. Fortunately, the lifestyle brand is here to help, hosting a free one-day towel takeover on the notoriously bustling Balmoral Beach.

Happening from 9am–1pm on Saturday, November 15, beachgoers will discover 100 Country Road towels laid out on the sand featuring uninterrupted views. This way, visitors can enjoy the stunning scenery, no cabana required, while scoring a free towel to take with them on every beachfront adventure this summer and beyond.

Conceived as a tongue-in-cheek response to frowned-upon beach habits — think overly loud music, shaking out sandy towels and crowding the view when no one's around — this is your chance to relish one of Sydney's top shorelines without any annoying distractions ruining the serenity.

Andrew Gregory, Destination NSW